About Start Today

Welcome to START TODAY!

Founded in 2018 by Rachel Hollis, a #1 New York Times and USA Today Bestselling Author, top business podcaster, and one of the most sought-after motivational speakers, START TODAY exists to help you build foundational daily routines that push you to succeed in life. Here you’ll find planners, journals, lifestyle content, and other tools to set you up for success.We believe everyone has the power within themselves to create long-lasting habits that motivate them to grow into who they were made to be. With the products and content we develop, we hope to give you the momentum to want more for your life and the people around you.

We are more than a brand. We are a COMMUNITY! We are people who motivate each other to do better. We love on one another. We believe that we are stronger together. We strive for inclusion because no matter what you believe in, who you choose to love, and what you look like, everyone deserves the opportunity to live out their dreams.